Our Blog

What’s new in the world of human centered design, innovation and user experience? Read our thoughts on the latest happenings around the globe.

They just don’t get it: Why so many retailers are failing

Retail is tough… there’s just so much competition these days. And who can compete with Amazon?! If you’ve been tuned into the news, you’ve probably been hearing these types of statements. A lot. So many major retailers like Best Buy, Macy’s and Sears have been quick...

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Time to vote NO on bad design!

  “I chose the ‘straight ticket’ option for the Democratic Party on the first screen,” a Texas resident voting in the 2018 midterm elections recently tweeted. “Once I toggled through the 16+ page ballot and reached the final screen to review my choices, I saw...

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Can human centered design help us to eat healthier?

In 2006, The American Journal of Preventive Medicine issued a stunning report about nutrition label guidelines: “In one of the most rigorous studies ever conducted to determine how well people comprehend the information provided on food nutrition labels, researchers...

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