What’s new in the world of human centered design, innovation and user experience? Read our thoughts on the latest happenings around the globe.
How many times have you cringed when walking into a public restroom? If you’re like most people, your answer may be: Every time. Blogging about bathrooms isn’t the easiest subject. The truth is… It just feels so personal. That being said, how can something so personal...read more
In 2006, The American Journal of Preventive Medicine issued a stunning report about nutrition label guidelines: “In one of the most rigorous studies ever conducted to determine how well people comprehend the information provided on food nutrition labels, researchers...read more
In 2017, the Small Business Administration published some disturbing statistics that are sure to make any business owner cringe. Nearly one-fifth of business startups fail in their first year, and one-half of employer establishments fail within five years. Just...read more
If you haven’t noticed, artificial intelligence (AI) has been all over the news recently. In fact, just this morning the headlines couldn’t stop talking about it: Amazon scraps secret AI recruiting tool that 'didn't like women' Will AI replace fertility doctors? Why...read more
Sophic Synergistics, LLC is proud to announce that we have partnered with Texas Medical Center’s TMC Innovation Institute (TMCx). This partnership is exciting for us, as we will open a satellite office within TMCx to provide onsite human centered design and human...read more
Yesterday, I found a badly wounded dog on the street outside my home. It was 6:30 am, and I was just about to take my own dogs for a walk. My sleepy brain felt like it was given a shock as I stood in the quiet cul de sac. My first thought: She’s a big girl, and she’s...read more