What’s new in the world of human centered design, innovation and user experience? Read our thoughts on the latest happenings around the globe.
As you’re reading this, the Democratic Republic of the Congo (DRC) is experiencing the second worst Ebola outbreak in history. Since last August, close to 400 people have died of the devastating disease. While this is a small number in comparison to the West African...read more
If you’re a manufacturer of a medical device, beware. Over 250 journalists spanning 36 countries and representing over 50 media outlets spent the last year researching medical device safety. They considered everything – how the devices were tested, how they gained...read more
Yes, customers will fight for the best products and services. It’s all about psychological ownership!
It happens every year on Black Friday… Bargain hunters engage in frenzied fights to get their hands on the best deals. Most of us watch video footage of these brawls in horror, wondering how people can actually tackle and throw punches at each other over retail...read more
Retail is tough… there’s just so much competition these days. And who can compete with Amazon?! If you’ve been tuned into the news, you’ve probably been hearing these types of statements. A lot. So many major retailers like Best Buy, Macy’s and Sears have been quick...read more
Innovative? No. The Boeing Max 8 is a design failure that leaves safety in the hands of the end user.
“Boeing ramps up automation, innovation as it readies 737MAX,” the headline of The Seattle Times article read. It was February 14, 2017 and the aviation industry was excitedly gearing up for the launch of its now best-selling Boeing 737 Max 8. “Its advanced...read more
“I chose the ‘straight ticket’ option for the Democratic Party on the first screen,” a Texas resident voting in the 2018 midterm elections recently tweeted. “Once I toggled through the 16+ page ballot and reached the final screen to review my choices, I saw that my...read more