Our Blog

What’s new in the world of human centered design, innovation and user experience? Read our thoughts on the latest happenings around the globe.

You are NOT your users.

 “This product is going to change the world.”You’re a product designer, and your brain has been playing this mantra on repeat.“People are going to love it. Why wouldn’t they? I love it.”Of course you do. You’ve spent countless days and sleepless nights developing it....

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Why you’ll never innovate without user experience design

 Innovation. Google the definition of the word, and you'll see this: "a new method, idea, product, etc." And yes, that's exactly what innovation is supposed to be. It's a new and useful means to solve real world problems for people. It makes our lives better - like...

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Yes, sometimes a bad user experience is the goal!

  Do you realize how deeply your life is intertwined with technology? You live in a world where you can check the news, weather and your email from the comfort of your zero-gravity bed each morning. Once you get up, your smart thermostat can cool your room to...

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Flight safety depends on human centered design

  Ethiopian Airlines Flight 302. Lion Air Flight 610. Two Boeing 737 Max 8 airplanes. 346 lives lost. As human factors experts in flight safety, we’ve been pouring over the seemingly endless amount of daily news stories concerning these tragedies. And what we’ve...

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It is not human error and NEVER will be!

  We’re not just trying to grab your attention with a sensational headline. Although, if you own a business – any type of business that creates products or services – your attention needs to be grabbed. Your organization can have the best reputation, great...

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