Our Blog

What’s new in the world of human centered design, innovation and user experience? Read our thoughts on the latest happenings around the globe.

Flight safety depends on human centered design

  Ethiopian Airlines Flight 302. Lion Air Flight 610. Two Boeing 737 Max 8 airplanes. 346 lives lost. As human factors experts in flight safety, we’ve been pouring over the seemingly endless amount of daily news stories concerning these tragedies. And what we’ve...

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It is not human error and NEVER will be!

  We’re not just trying to grab your attention with a sensational headline. Although, if you own a business – any type of business that creates products or services – your attention needs to be grabbed. Your organization can have the best reputation, great...

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