What is Human Centered Design?

Human centered design is an applied methodology that is rooted in the sciences of human factors, engineering, ergonomics and cognitive psychology.  The focus is placed on building environments, products and services that capitalize on what comes naturally to humans.  Incorporating human centered design methodologies will optimize the human interaction component for organizations.  Specifically, delivering increased performance and organizational efficiencies, improved user acceptance and experience outcomes, improved innovation potential and reduced risk of injuries.   This is accomplished through an intimate understanding of how people interact with their environments, their expectations of these interactions, meeting true needs and designing for natural affordances.

What problems does this methodology solve?

User/Customer

Human centered design ensures that the products and services that you deliver meet an actual need of your consumer base vs. a perceived need.   When a product or service truly solves a problem for a user base, the success and user acceptance potential is maximized.  This is especially important when you consider bringing non-traditional/new products and services to market.   In this case, the user mental model for how to interact with a product and why someone would need it doesn’t exist.  If the design can naturally inform the user through how it looks, feels and responds to the user’s interaction then the likelihood of a user accepting the product and the product becoming a market success is high.   When you consider human centered design as part of your process, you naturally design in how people want and need to use your product or service.  Drawing people naturally and effectively to the desire to buy and promote your products and services

Organizational

Organizations that implement a human centered approach benefit on multiple levels including alignment and support with the company vision.  When the company emphasizes the importance of its employees to thrive in the organization, employees see that they are valued and consequently their motivation and performance increase while attrition and apathy decline.  Looking deeper into the organization, designing processes, procedures and tasks to reduce workload and emphasize natural cognitive processes reduces risk.  Risks include: reduced performance, injuries, workload induced stress, lost work days, attrition, lack of motivation and productivity.  All of these risks pose significant costs to every organization regardless of industry.  When environments, processes, interfaces, and tasks closely match our expectations of interaction (provide relevant information and enable us to perform to the best of our abilities) the company excels and employees, customers and shareholders are happy, productive and safe.

What industries benefit the most from these services?

Human centered design is a powerful methodology that translates to every industry that employs people within the organization, develops and delivers products, services or experiences to their customers. In recent years, the health and medical industries have become a growing sub-specialty within the field of human centered design and patient/user experience. This is partially due to an increase in adverse medical events and an increased number of users needing more significant health care services, specifically the Baby Boomer generation. According to the National Center for Policy Analysis, the economic cost associated with medical errors range from $393 to $958 billion. For every dollar spent by the health care system treating a patient there is approximately .45 cents worth of harm delivered.

What is the Return on Investment?

By engaging our human centered design experts, you can expect a minimum Return on Investment of $2 -$100 for every dollar invested.  In industries where human errors can be fatal, such as the health and medical industry, inclusion of human centered design can be the difference between life and death.

Why Sophic Synergistics?

Our focus is on helping our clients build and develop environments, products and services that deliver the best in human centered design and user experience outcomes.  Our methodology is unique because we focus on the bigger picture of the business and organization and how to implement the human centered design methodology within the strategic framework of the organization including product and service portfolios.  Offering solutions that help an organization thrive and drive innovations within their daily operations to their industry market place.

Additionally, as a small business we offer many advantages compared to larger firms.  We are more responsive, offer distinct and personalized services, and dedicated attention.   We believe that every client is a part of our team and every client is a partner.

Our Philosophy:

  • Fulfill the needs of your customers and you will deliver great products and services.
  • Fulfill the needs of your employees and you will deliver exceptional products and services.
  • Fulfill the needs of both your customers and employees and you will deliver innovative products and services that lead the market!