Cynthia Rando


Cynthia Rando is the Founder/CEO of Sophic Synergistics, LLC, a consulting firm that is focused on optimizing human performance and experience in any environment, Building Better Businesses by DesignTM. Introducing the SOPHIC Conceptual model to the field, a model that utilizes human centered design as a business model and profitable strategy.

She has spent 15+ years in the field of Human Centered Design including 12 years at NASA’s Johnson Space Center in Houston, TX. During this time she provided extensive leadership to the organization addressing several critical areas in Human Factors and Human Centered design including: user interface design, ergonomics, safety and risk mitigation strategies, usability and user experience, accident investigation and root cause analysis activities. Additionally, she was instrumental in implementing several culture change initiatives and innovative solutions for the agency including: the U.S. Governments’ first use of crowdsourcing as a disruptive business model and the development of the Center of Excellence for Collaborative Innovation and the NASA Human Health and Performance Center.

Cynthia is a Certified Human Factors Professional and a Director on the Board of Certification in Professional Ergonomics. She received her B.S. and M.S. in Human Factors Engineering from Clemson University and an MBA from Northeastern University. She has served as an associate professor at University of Houston Clearlake providing instruction in Human Factors and Ergonomics course material. Currently, she provides Human Centered Design/Human Factors consultation to the Texas Medical Center Innovation Incubator’s medical device startup cohorts and The Texas Committee on Autonomous Systems.

Still Curious? We Love that!

Our brand is everything to us and epitomizes who we strive to be for each of our clients, a wise partnership. One of the most important attributes we have to offer is a Human Centered Design approach. We help our clients deliver sustained value to their customers by building environments, products and services that deliver the best in Human Centered Design and User Experience. Creating products, services and experiences YOUR customers and clients can’t live without.

Whether you are a large, small or entrepreneurial organization we offer something for you! Combined we have more than 25 years working with organizations and individuals in the areas of: Human Centered Design, User Experience, Innovation, Strategic Leadership, Organizational Insight and Culture Change Initiatives, Solution Sourcing, Performance Optimization, Human Factors Engineering, and Ergonomics.


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